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SE Ranking•Apr 2025 - Present•2 min read

AI Shift in SEO

Senior Technical Product Manager - API

New product line for AI agents. 40 customers drove 50% of new revenue. $10K MRR in 2 months

APIAI/ML0-to-1GTMB2B

TL;DR

Built a new product line targeting AI agent developers and LLM builders. 40 customers (19.8% of total) drove 50% of new revenue, achieving $10K MRR in 2 months and landing $30K ARR accounts.

Context

The SEO market was evolving toward AI agents and LLMs. Rather than repositioning the existing API, I saw an opportunity to create an entirely new product line serving this emerging segment.

Problem

  • Traditional SEO tools weren't built for AI/LLM use cases
  • AI developers needed different data formats and access patterns
  • No product specifically targeting AI agent builders
  • Needed to capture the growing LLM market before competitors

What I Did

  1. Market Analysis: Identified the AI agent/LLM builder segment as underserved
  2. Product Design: Built for scale with 250 RPS per account to handle AI workloads
  3. Positioning: Created distinct product positioning for AI developers vs traditional SEO users
  4. Enterprise Sales: Positioned for enterprise with dedicated support and higher-tier pricing

Key Decisions

New Product Line, Not a Pivot

Instead of repositioning the existing API, created a separate product line. This allowed for different pricing, positioning, and feature priorities.

Scale-First Architecture

Designed for 250 RPS per account from day one, anticipating AI agent workloads that process data at scale.

Enterprise-Ready

Positioned for enterprise with dedicated support tiers, enabling $30K ARR accounts.

Technical Details

  • High-Throughput Design: 250 RPS per account with burst handling
  • AI-Optimized Responses: Structured data formats optimized for LLM consumption
  • Batch Processing: Bulk endpoints for processing multiple queries efficiently
  • Webhook Callbacks: Async processing for large-scale data retrieval

Results

40
Customers (19.8% of total)
50%
Of New Revenue
$10K
MRR in 2 Months
$30K
ARR Accounts Landed
250
RPS per Account

Lessons Learned

  1. New markets need new products: Trying to serve AI developers with an SEO-focused product wouldn't have worked. Separate positioning was key.
  2. Scale is a feature: AI developers evaluate APIs differently—throughput and reliability matter more than feature count.
  3. Enterprise pays for value: Higher pricing attracted better customers who valued dedicated support.